Smirnoff Sydney Nightlife Exchange Project Swap
I really like Smirnoff. Not because they’re a globally ginormous company that rake in the big bucks from making my favourite spirit. Rather, they use their substantial revenue to do pretty cool things for the community such as hosting the Smirnoff Nightlife Exchange Project - aimed to help 10 million people discover, share and swap unique nightlife.
The international event debuted last year and proved to be quite a hit, but this year the party is tipped to be even bigger with a whopping 50 countries involved. In a nutshell, each nation will simultaneously share the best of their local nightlife with their swapping country for one night this November 12 to create the world’s largest, one-of-a-kind global nightlife experience.
I was one of the lucky few Sydney media cats invited to the Australian announcement swap on Thursday and am absolutely over the moon that we’re teamed up with ITALY!!!! Yes, Italy. Vespas, meatballs, coffee, pasta and loud, warm woggy culture. Being of Mediterranean descent (Maltese), I hope I do not miss this Sydney event because we know how to throw a party complete with yummy food and mega beats.
Italy’s Junior Jack & Kid Créme and Alex Gaudino will headline the Italian-inspired Aussie event, while we send Nervo and Bang Gang Deejay’s over to Italy to set the stage ablaze as the Italians receive the best of Australia’s home-grown nightlife, as voted by Australians.
Meanwhile, if you want a taste of Italy, then whip up the Nonna Smith cocktail. I was lucky to get behind the bar and exclusively mix one with mixologist Max Grecco of world-renowned Sydney bar Eau De Vie. He is lovely and especially created this drink for the event.
Add ingredients to a Boston Shaker filled with cubed ice. Shake and strain into a short glass. Garnish with apple slices.
PS: And did I mention Pharrell ‘P Willy’ Williams (who has only been my Neptunes/N*E*R*D hero since ’97) recently teamed up with Smirnoff!? Watch him talk here.